Role: Lead Design
Agency: EnergyBBDO
Design Director: Hung Vinh

Pearle Vision traditionally possessed the brand image of your neighborhood eyecare store. They asked us to explore creating a new identity for Pearle Vision as a more modern (think the Apple store) and higher-end, yet approachable eyecare store. We explored and dissected many avenues towards this goal and this was just one of my favorite identity designs from the assignment.