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Merry Ambigumas

Role: Art direction, Experiential space design
Agency: SapientNitro
Mural Artist: Vichcraft

While at SapientNitro, we wanted to send a different kind of holiday greeting during the wintertime. Nowadays, it seems the holidays spark more debate than anything else. So, we came up with "Merry Ambigumas". Then we challenged ourselves: how ambiguous could we be while still sending a holiday message to bring people together?

We took over the wall outside a local speak easy, the Violet Hour. And working with local artist, Vichcraft, we created a one-of-a-kind interactive mural. We hoped the result would bring people together for a change during the holidays.